Holly Rollo brings three decades of go-to-market leadership in cybersecurity and enterprise software, spanning strategic planning, marketing, and product strategy, with a focus on business and AI transformation. She is CEO of SurgeStrategies, where she works with early-stage and transitional companies on positioning, ICP, GTM motion, and customer journey and is a GTM Advisor to Ballistic Ventures and its portfolio companies. She serves on boards and is the award-winning author of Power of Surge: Five Ways to Supercharge Your B2B Software Business and Unleash Hidden Value.

Previously, Holly was Senior Vice President and Chief Marketing Officer at RSA/Dell Technologies, where she helped lead the company’s transformation and carveout to Symphony Technology Group; CMO at Fortinet as it reached $1B inrevenue; and an executive at FireEye as it grew from $5B to $13B in market cap. Earlier roles in GTM, product strategy, and corporate development span Cisco, SAP, SuccessFactors, SumTotal, Veritas, and IBM/Tivoli, with repositioning work that led into multi-billion-dollar acquisitions by SAP, Skillsoft, and Symantec.